HOW IMPORTANT IS IT TO HAVE YOUR BUSINESS REGISTERED WITH GOOGLE MY BUSINESS?
Google is more than just a mere search engine.
More than a mere search engine, Google is a tremendously powerful and versatile business tool. You might as well use it to your advantage rather than ignore its many possibilities. One way to take advantage of Google-power is to spend a few minutes making sure your business or organisation is using Google My Business.
WHY WOULD YOU USE A GOOGLE BUSINESS TOOL?
When you want to give your business a greater chance of being noticed online amongst countless competitors; Google My Business is one simple solution for raising your search engine profile. And like the best things in life – it’s free.
It may be called the World Wide Web, but more likely than not, your business needs to reach local people. If I need a plumber on the Gold Coast I really don’t care how reliable a plumber in Perth might be. It is vital that your current information appears in search results that are appropriate to your local area. Of course, how wide that area is varies depending on your business model. Google My Business can help you to optimise how often your business is seen in relevant local searches.
Then, when a customer clicks through to your website, Google rewards that by rating your company higher because your listing has high ranking views in search. That’s a pretty good return on a little of your time and effort.
It is important to provide, and regularly update, your business information as this helps lift your Google ranking by improving your results in Google Search. It’s just as effective for those potential clients who use Google Maps.
YOU MIGHT WANT TO THINK ABOUT THESE…
If someone made a Google Search for your business, would the correct website address show up? What about the correct street address? Is your phone number even there; let alone accurate? These matters can be taken care of through Google My Business. Google favours the best local matches it finds, so it is more likely to match your accurate information with a relevant search. You want potential clients to know where you are, and what you do, and how they can reach you – and when you are open for business. Google My Business is a great tool to help them find out all about you.
As your business changes, you need to update your profile and search category so that the right people find you. All of that can be done quickly and easily through an online dashboard. So, if you are taking a well-earned holiday, or going overseas on business, or opening another branch office; add that information so Google can help you inform others who need to know. For those who do know you and love your work, Google My Business even enables them to leave a review; which is just about the best free online advertising you can have.
GIVE YOURSELF AN EDGE
You would think everyone would be using Google My Business to enhance their business prominence, right? But if you aren’t, how many others aren’t either? Probably a whole lot more than you imagine. This is an easy way to give yourself the edge they are missing, so Google finds you rather than finding them.
You will find Google My Business here.
This is a fairly simple strategy to add to your overall business plan. Of course, there are various ways you can boost your profile out there and if you need some help with that, Artinfiniti Design has many services at your disposal. Contact us today so we can work with you on a plan that gives you an edge. At Artinfiniti Design we aim to inspire.