Latest trends in responsive web design 2017 – Part 1

It may be difficult for you to always be embracing change, but why risk missing amazing opportunities and exciting innovations? If you aren’t at the front of the pack you might as well be at the back.

Way-back-when, people would physically enter a place of business and interact with staff. How responsive they were often determined the success of any transaction. Nowadays when so much interaction is online, the same is true for your website – how it responds will directly affect any possibility of doing business.

Technicalities aside, responsive web design creates a dynamic site which automatically adjusts to the best display for the device being used – whatever its size or type.

So, what should you be doing?

Mobile First

It had to happen. Mobile web platforms have been chipping away at the traditional model for a couple of years now, and at last it is set to become the go-to online presence. The convenience of mobile phones has seen to this. Smart phones are pervasive, and it was only a matter of time before consumers had enough data in plans to accommodate the desire to go online wherever they are and whenever they wanted to. It is your image that is being projected, so it ought to look good on a mobile platform.

Emotive Typography

Screen resolution has come a long way and even small devices allow for easier reading now. This increases the ability of bold typefaces to grab our attention and direct us to read or browse on. The choice of fonts is an often-overlooked simple, yet crucial, means of gaining attention and steering a site towards success. You can expect to see more dynamic text in future as well as image layering working in conjunction with it. It will look simple but it’s a skill to get it just right.

Engaging Photographs

Stock photographs have done a brilliant job of expanding the images available for web designers and clients. But now, there is a more authentic look that is proving effective, mainly because it is set apart from the nearly-perfect images that stock photos can portray. The quality still has to be there but browsers want more realistic, genuine and unique images on sites. Naturally, there will be a place for both; and knowing which to use, and when, is the challenge.


There was a time not-so-long ago when animations took forever to load and many of us refused to wait and see if they were worth our time. Thanks to innovations with HTML5, CSS and jQuery, animations now play a greater role without taking as long to get moving. There are probably as many styles as there are purposes and each have a place and a part to play provided they are not overdone. There are so many options too. Everything from small-scale to full-screen which integrate with navigation across the entire site. Animations can be a feature or a focal point.


Creative Colour

The trend to greater use of colour results from the improvement in screen resolution that has similarly revolutionised the use of typefaces. Monitors and screens are so advanced now that vibrancy of colour and gradients is more achievable and usable than previously. With the right designer in command, expect to see eye-catching, vibrant colours and blends engaging clients as never before. It’s bold. It’s beautiful. It’s brilliant!

Do The Scroll…

The right size for a webpage has always been debatable ever since different-sized monitors appeared. It was seen as desirable to pack as much punch as possible into the top of the page to avoid the need for scrolling down to the lower part of the screen. But with your screen being bigger than my screen, that page line was somewhat blurred. With the development of tablets and mobile phones, the way people approach websites has changed altogether. Indeed, that tactile pleasure of scrolling through screens with the swipe of a finger, countered any fixed-screen reluctance to scroll. This has really opened up the potential for website developers and we can expect much more interactive content on sites where videos or animations, for instance, will activate when scrolling reaches that point. Such user input via scrolling enables a much more diverse and entertaining playground on websites. So scroll on…

But wait…

That briefly outlines quite a few trends already. There are more. There will always be more! Come back soon and see what else we believe will influence new and updated web designs. Naturally, at Artinfiniti Design we are able to help you with any developments you need on your website so please contact us and we will happily discuss in more detail any aspects as they apply to you.