In 2021, the market for sex toys was estimated to be worth USD 30.48 billion. From 2022 to 2030, it is anticipated to increase at an annual compound growth rate of 8.4%. The factors projected to propel market expansion during the forecast period include rising spending power and rising standards of living in developing economies. Novelty adult items are becoming more and more popular among consumers of all ages, reaching a popular role in the sexual health sector. The use of such items is encouraging the growth of the market since it encourages women to experiment with sexual health products without inhibition and because the LGBTQ+ population is becoming accepted. The impact of pop culture, social media penetration, and liberalisation has led to a rise in public awareness of the value of sexual health. Additionally, the lack of manufacturing laws permits product developers to create products with a focus on women and men without being constrained by the need to disclose the materials or chemicals used in the creation of the goods. Thus, producers are free to create a wide range of goods under the heading of novelty toys. Both sexes frequently utilise sexual stimulation products including vibrators, dildos, and e-stimulators.
All across the world, adult toys are becoming more and more popular. To improve the sexual experience when making love or masturbating, women and couples are exploring sex toys like automated toys, luxury love toys, and Bluetooth vibrators. It is also well known that sex toys provide health advantages. They are useful in the treatment of neurological problems like lack of arousal and menopausal symptoms. Toys can aid men with erectile dysfunction, low libido, and premature ejaculation among other sexual issues. In the upcoming years, the use of adult toys to address these problems is expected to increase.
The use of cutting-edge equipment for the creation of novel products is one of the industry’s fastest-growing trends. In the upcoming years, it’s anticipated that virtual devices, remotely connected products, robots, interactive media, and augmented reality will alter the market’s landscape.
In 2021, the female market group held a commanding 60% revenue share. A vast selection of women’s items is readily available in the market, transcending taboo and social shame. The wellness section has products like vibrators, dildos, and anal beads on display. When designing toys with the female anatomy in mind, manufacturers have typically targeted women. The market for male sex toys is anticipated to rise as penile rings, genital pumps, and genital vibrators become more and more popular. Men who want to improve their sexual health may now easily purchase sex toys and condoms in the wellness section of hypermarkets and online merchants.
People all across the world were compelled by the COVID-19 pandemic to stay inside or self-isolate at home and engage in self-care, including self-pleasure. Sales of sex toys have increased as a result, particularly in established and developing economies. In comparison to 2021, sales of things like handcuffs, personal massagers, vibrators, flashlights, blindfolds, and bondage accessories have exceeded expectations over the past months. To make shopping for toys safer for consumers, manufacturers are also launching a variety of items, including personal lubricants, wipes for cleaning toys, air-pulsing arousers, massagers, and toy cleansers.
