WHY IS GOOD CONTENT WRITING AND MARKETING SO CRUCIAL TO YOUR BUSINESS SUCCESS?

How do you promote what you do while navigating through algorithms, SEO’s and all the other perils of social media? In this day and age when competitors are perpetually online, the way you promote yourself or your product is critical. Indeed, having a website and a social media presence is practically essential to your success. Providing quality content online is somewhat more difficult, but that is where you can definitely gain the edge over others.

HOW DO YOU GET PEOPLE TO YOUR SITE?

Yet no matter how amazing your online content may be, you need to get people to your site in the first place so they can see what you have to offer. That is where Search Engine Optimisation (SEO) comes in. Search engines use algorithms to sift through thousands of webs sites looking for clues to suitable sites in order to answer whatever question has been asked. They do this by checking websites for meaningful indicators that relate to the topic being searched. Not only are the terms used on websites critical for the search engine to find you, but also keeping the content fresh is vital.

WHAT SITES RANK FAVOURABLE WITH GOOGLE?

A well-maintained and dynamic website will rank favourably compared to a site which has been beautifully designed but then left to fend for itself. Just as you maintain a valuable car to keep it in prime condition, so too does a website need to be fine-tuned now and then to keep it up to date with the latest innovations in design and Search Engine Optimisation. After all, it is the world’s window into your business.

THE K.I.S.S PRINCIPLE

People expect to be able to find the information they want in the shortest possible time so keeping your social media messaging and website content uncomplicated and straightforward can really give you an advantage over those who think quantity triumphs over quality. Just any old words won’t do though because such factors as keywords and header tags play a significant role in gaining the attention of search algorithms. Likewise, you can readily search the internet and find practically the same content on many sites.

WHAT WILL SET YOUR SITE APART FROM YOUR COMPETITORS?

Unique content will set your site apart from competitors as well as boosting your Search Engine Optimisation. It is quite a balancing act to write for your customer while also catering to the need for an advantageous search engine result. Special skills are needed to incorporate the elements needed to get your message out there while keeping you ahead of the pack. At Artinfiniti Design we keep up with the latest trends and best practice in website design, social media promotion, and Search Engine Optimisation without you having to worry about such details. Contact us today so we can work with you on a strategy that works for you! At Artinfiniti Design we aim to inspire.

WHAT IS AN ALGORITHM?

Algorithms are computer programs that look for clues to give you back exactly what you want.

For a typical query, there are thousands, if not millions, of webpages with helpful information. Algorithms are the computer processes and formulas that take your questions and turn them into answers.

Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content.

2016-10-21T03:35:23+00:00