How do you promote what you do while navigating through algorithms, SEO’s and all the other perils of social media? In this day and age when competitors are perpetually online, the way you promote yourself or your product is critical. Indeed, having a website and a social media presence is practically essential to your success. Providing quality content online is somewhat more difficult, but that is where you can definitely gain the edge over others.
HOW DO YOU GET PEOPLE TO YOUR SITE?
Yet no matter how amazing your online content may be, you need to get people to your site in the first place so they can see what you have to offer. That is where Search Engine Optimisation (SEO) comes in. Search engines use algorithms to sift through thousands of webs sites looking for clues to suitable sites in order to answer whatever question has been asked. They do this by checking websites for meaningful indicators that relate to the topic being searched. Not only are the terms used on websites critical for the search engine to find you, but also keeping the content fresh is vital.
WHAT SITES RANK FAVOURABLE WITH GOOGLE?
A well-maintained and dynamic website will rank favourably compared to a site which has been beautifully designed but then left to fend for itself. Just as you maintain a valuable car to keep it in prime condition, so too does a website need to be fine-tuned now and then to keep it up to date with the latest innovations in design and Search Engine Optimisation. After all, it is the world’s window into your business.